Source.ag, an Amsterdam-based AI platform for controlled environment agriculture, closed a $17.5 million Series B round led by Astanor Ventures.
Strategic investors Enza Zaden (seed breeder) and Harvest House (grower cooperative) joined the round, signaling industry consolidation around AI-powered farming infrastructure.
The funding brings total capital raised to over $60 million since the company's 2020 founding.
Source.ag Funding Overview
| Parameter | Details |
|---|---|
| Funding Amount | $17.5 million |
| Round Type | Series B |
| Lead Investor | Astanor Ventures |
| Strategic Investors | Enza Zaden (seed breeder), Harvest House (grower co-op) |
| Series A | $27M (2023) |
| Total Raised | $60M+ |
| Founded | November 2020 |
| Founders | Rien Kamman (CEO), Ernst van Bruggen (CPO) |
Why This Investment Matters?
The controlled environment agriculture market is exploding. Valued at $103 billion in 2025, it's projected to reach $175 billion by 2029 at a 14.2% CAGR.
But scaling greenhouse production faces a critical bottleneck: expert grower shortage. Traditional farming relies on decades of human expertise that can't scale fast enough to meet rising food demand and climate pressures.
Source.ag's AI platform solves this by digitizing expert knowledge and automating complex cultivation decisions. The company operates in over 300 greenhouses across 18 countries, covering 2,500 hectares and feeding 40 million people daily.
The Technology Edge
Source.ag's flagship product, Source Cultivate, achieves 90% accuracy in yield predictions 3-4 weeks out by simulating thousands of cultivation scenarios in real-time.source+1​
CEO Rien Kamman explained the three-step approach: “We build models which quantify plants' behavior in the greenhouse based on environmental conditions, building our own ‘green fingers' which work across seasons and geographies”.​
The platform automates irrigation, optimizes resource allocation, and provides growers with data-driven insights that eliminate guesswork. This translates to higher yields, better quality, and stronger negotiating power with buyers.
Strategic Investors Signal Industry Shift
The participation of Enza Zaden and Harvest House marks a strategic inflection point. These aren't financial investors—they're industry players betting their competitive future on AI integration.
Jaap Mazereeuw, CEO of Enza Zaden, stated: “By collaborating with Source.ag, we integrate a crucial data layer into our seed breeding. Their AI strategies minimize risk and help growers unlock the full potential of our varieties”.
The recent partnership with Bayer further validates Source.ag's position as the operational standard for greenhouse AI.​
Company Details
| Platform | Link |
|---|---|
| Website | source.ag |
| linkedin.com/company/source-ag | |
| X (Twitter) | @sourceagri |
| Location | Amsterdam, Netherlands |
| Coverage | 300+ greenhouses, 18 countries |
Key Questions
What's the ROI for growers?
Source.ag's AI delivers 90% accurate yield forecasts 3-4 weeks ahead, enabling better price negotiations and resource optimization. Growers reduce reliance on scarce expert labor while maintaining quality.
Why are seed companies investing?
Enza Zaden and Bayer are integrating Source.ag's data into seed development, creating feedback loops between genetics and cultivation optimization.
What will the capital fund?
Expansion into new crops, deeper integration with grower systems, and product enhancements including automated data platform connections.
What's Next?
Source.ag is positioned to become the operating system for global greenhouse production.
With proven traction among the world's largest growers and strategic backing from seed breeders and cooperatives, the company is building the infrastructure layer for climate-resilient food production.
The next phase focuses on expanding crop coverage beyond tomatoes, peppers, and cucumbers while deepening AI capabilities for autonomous greenhouse management.
As climate volatility increases and expert labor becomes scarcer, AI co-pilots will shift from competitive advantage to operational necessity.
