Netic AI Secures $23M to Digitize Skilled Trade Workflows

Netic AI just closed a $23 million Series B round led by Founders Fund, hitting a $450 million valuation.

The female-led startup is building AI agents that handle calls, bookings, and CRM for plumbers, roofers, and electricians—industries Silicon Valley has ignored for decades.​

Why Main Street Just Became Wall Street's Hottest Bet

Founded in May 2023 by Melisa Tokmak, a former Scale AI executive, Netic targets the massive but tech-starved home services market.

When a tornado slammed St. Louis this year, one customer received over 600 calls in 90 minutes. Netic's AI handled the surge autonomously, triaging emergencies and booking appointments without human intervention.​

The platform doesn't just answer phones. It analyzes weather patterns, equipment age, and local events to launch proactive outbound campaigns. If your AC unit is 10 years old and summer's approaching, Netic's AI will reach out before you even realize you need service.

The Elite Investors Behind the Deal

Founders Fund led both the Series A and Series B, marking only the third company ever to receive three consecutive early-stage investments from the firm. The other two? Cognition AI and Anduril.​​

Greylock Partners led the seed round and doubled down in Series A. Other backers include Hanabi Capital, Day One Ventures, SV Angel, and angel investors Mike Volpi, Dylan Field, Elad Gil, and Alexandr Wang.

The $23 million will fuel expansion into more home service verticals, build additional customer tools, and grow beyond the current 22-person team.​

Deal Snapshot

What Makes This Round Unusual?

Founders Fund partner Amin Mirzadegan admitted the firm rarely backs three early rounds consecutively.

The bet signals confidence that AI adoption in traditional service industries represents a trillion-dollar opportunity that tech giants have completely missed.​

Netic now serves pest control, roofing, plumbing, and HVAC companies—sectors that generate billions annually but operate on outdated technology.

The startup intentionally kept funding rounds modest to build sustainable unit economics before scaling.

Connect with Netic AI