Gain, an Israeli deep-tech startup, emerged from stealth in late September 2025 with a $12 million seed round led by The Garage, alongside BlueRed Partners and Bazan Group.
The Tel Aviv company is deploying what it calls “AI Employees” — autonomous agents designed to manage procurement workflows end-to-end, from supplier negotiations to contract execution.
Meet the Team Building the AI Workforce
CEO Michael Gabay founded Gain after a decade working with leading grocers and consumer packaged goods companies through his previous venture, Trigo, an autonomous retail stores specialist.
Gabay initially launched the company as Velon in early 2025 before rebranding to Gain ahead of the public announcement.
Co-founders include Dor Israeli, Director of Technology at Quantum Machines, Elon Hait, CEO at Artemis Defense Solutions, and Jason Busch, Managing Director at MetalMiner.
Why This Funding Changes Procurement?
Global supply chains face constant disruption from geopolitical tensions and trade wars, making procurement increasingly complex. The problem is particularly acute in industries with “long-tail spend” — retail, CPG, energy, and chemicals — where hundreds of small, low-value purchases create hidden costs.
Traditional AI copilots automate repetitive tasks but fail when cultural nuance, regulatory compliance, or context matter.
Gain charges only by output rather than the traditional pay-per-seat software model, positioning this as a disruptive pricing approach that encourages early adoption.
The startup already has pilots running with Bazan Group (Israel's largest energy company), Tempo Beer Industries (Israel's largest brewer), and enterprises in retail, CPG, and chemicals sectors.
The seed funding will support the next phase of R&D, including launching additional AI Employees, expanding product teams, and driving business growth across the United States and Europe.
Company Social Media & Links
| Platform | Link |
|---|---|
| Website | getgain.com |
| linkedin.com/company/get-gain | |
| CEO LinkedIn | linkedin.com/in/michael-gabay |
Funding Overview
| Parameter | Details |
|---|---|
| Funding Round | Seed |
| Amount Raised | $12 Million |
| Lead Investor | The Garage |
| Other Investors | BlueRed Partners, Bazan Group |
| Funding Date | September 2025 |
| Previous Funding | None (Stealth) |
| Total Raised | $12 Million |
| Valuation | Not Disclosed |
| AICurator Rating | 4.2/5 ⭐ |
Rating Criteria
What's Next for Gain?
The company plans to expand deployments beyond pilot customers while launching new AI Employee personas. Currently, the workforce includes “Natalie” (category strategy and negotiations) and “Bob” (contract management and tactical buying), with “Sophie” (supplier onboarding) planned for 2026.
Singapore-based BlueRed Partners sees huge demand in the ASEAN region and plans to support Gain's expansion there, particularly given Singapore's government push to accelerate AI adoption in enterprises.
The startup faces the challenge of proving its AI Employees can consistently outperform human procurement veterans while maintaining compliance and cultural sensitivity across diverse markets.
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