London-based Procure AI has raised a $13 million seed round to push its AI-native procurement platform deeper into large enterprises, with Headline leading the deal alongside C4 Ventures, Futury Capital, and industry angels.
The fresh capital gives the startup more firepower just as supply-chain risk, tariffs, and cost pressure hit a new peak.​
What Is Procure AI?
Procure AI builds an agent-based platform that automates sourcing, contracting, purchasing, and invoice workflows by connecting into existing ERP and procurement tools instead of replacing them.
The company runs more than 40–50 AI agents across autonomous, collaborative, and assistive modes to shorten cycle times and extract savings on long-tail spend.
Founded by co-CEOs Konstantin von Büren and Yves Bauer, the company operates from London with a strong footprint in Germany, Austria, and Switzerland and reference customers like EnBW and Kärcher.
Clients report lower processing times and mid-single-digit percentage savings that translate into multi‑million‑euro impact on large annual spend.​
Procure AI Funding Snapshot
| Item | Detail |
|---|---|
| Company | Procure AI Ltd |
| HQ | London, U.K. |
| Sector | AI-native procurement automation / SaaS |
| Latest round | Seed |
| Latest amount | $13M |
| Date | November 2025 |
| Lead investor | Headline |
| Other investors | C4 Ventures, Futury Capital, industry angels |
| Previous rounds | None publicly disclosed (likely pre-seed/angel only) |
| Valuation | Not disclosed |
| AICurator Rating | 4.4 / 5 (strong team, sticky workflow, clear ROI) |
| AICurator Criteria | Team quality, AI depth, data moat, sales motion, enterprise stickiness |
Inside the $13M Seed Round
The $13M seed round, closed in November 2025, is Procure AI’s first publicly disclosed institutional raise and brings its total known funding to $13M. Headline led the round, with C4 Ventures, Futury Capital, and senior procurement executives joining as strategic angels.
Funds will be used to scale engineering, expand go-to-market, and enter new European regions including the U.K., Nordics, Benelux, and France. The team is doubling down on more powerful agent automations tuned for high-volume “spot buy” and tactical sourcing work.
Why This Seed Round Matters?
Procurement is one of the biggest untapped profit levers in the enterprise, with external supplier costs often reaching 60–75% of revenue at large companies. At the same time, procurement teams are under-resourced and drowning in manual work, making AI-native automation an obvious target for venture capital.
Procure AI fits the current VC focus on applied AI that plugs into real workflows and shows hard ROI, not just model demos. With measurable savings and automation rates already in production, this funding looks more like acceleration than experimentation.
Key Deal Questions, Answered
Who invested in this Procure AI funding round?
The $13M seed was led by Headline, with C4 Ventures, Futury Capital, and procurement-focused angel investors participating.
How will Procure AI use the new capital?
The company plans to grow its engineering and go-to-market teams and expand from DACH into the U.K., France, Benelux, and Scandinavia while adding more agentic automation use cases.
What AI segment does Procure AI play in?
Procure AI sits in AI-native procurement automation and supply-chain software, using AI agents to run high-volume, rules-heavy purchase workflows.
Social & Company Links
| Channel | URL |
|---|---|
| Website | procure.ai​ |
| linkedin.com/company/procureai | |
| X (Twitter) | @ProcureAi |
| Careers | Via website “Company” and “Jobs” pages |
The Road Ahead for Procure AI
From an AICurator lens, Procure AI now has enough capital to prove it can own the agentic procurement category before larger suites copy its playbook.
The main risk is long enterprise sales cycles and competition from suite vendors bundling lighter automation into existing contracts.
If the team can keep showing double-digit savings on complex spend while staying vendor-neutral across ERPs and e-procurement tools, this seed round could be the launchpad to a strong Series A in the next 18–24 months.
