Deel Rockets to $17.3B Valuation with $300M AI-Powered Payroll Bet

Harry Eaton
Deel Secures $300 Million in Series E, Reaches $17.3B Valuation

Deel just closed a massive $300 million Series E funding round, catapulting its valuation to $17.3 billion.

Ribbit Capital led the round, with participation from Andreessen Horowitz and Coatue Management.

The Global Payroll Powerhouse

Founded in 2019 by Alex Bouaziz, Deel solves one of business's toughest problems: hiring and paying international teams without drowning in compliance paperwork.

The San Francisco-based company now serves over 37,000 businesses across 150 countries, processing $22 billion in annual payroll.

Enterprise giants like LEGO, Puma, Klarna, FedEx, and Pepsi depend on Deel's infrastructure.

ParameterDetails
Valuation$17.3 billion
Founded2019
ARR$1+ billion
Customers37,000+ businesses
AI Curator Rating8.5/10 – Strong AI integration roadmap, proven revenue model

Why This Round Matters?

Deel just hit $1 billion in annual recurring revenue and posted its first $100 million revenue month in September 2025. The company has been profitable for three consecutive years.

  • The growth numbers are staggering: 1,500% growth in US products, 600% in HR tools, and 450% in global payroll services.

Deel plans to deploy this capital on strategic acquisitions and building native payroll infrastructure in over 100 countries by 2029. AI innovation is a major focus to enhance automation and attract top-tier talent.

The timing matters. Rival Rippling raised $450 million at a $16.8 billion valuation earlier this year, setting up an intense battle for HR tech supremacy.

Deel Funding History

RoundAmountValuationDate
Series E$300M$17.3BOct 2025
Secondary$300M$12.6BFeb 2024
Series D$425M$5.5BOct 2021
Series C$156M$1.25BApr 2021
Series B$30MN/ASep 2020

What's Next?

  • Deel faces a critical test: can it scale to 100+ countries while maintaining profitability?

With nearly $1.3 billion raised and a clear path to market leadership, Deel is betting big that the future of work is borderless.

Connect with Deel

PlatformLink
Websitedeel.com
LinkedInlinkedin.com/company/deel
Twitter/X@deel
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