B2B Analytics Firm Dreamdata Closes $55M Funding Round

Harry Eaton
Dreamdata Secures $55M Series B to Redefine AI-Driven B2B Marketing Analytics

Dreamdata, the Copenhagen and New York-based B2B analytics platform, has raised $55 million in a Series B round led by PeakSpan Capital, with participation from InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.

The fresh round brings Dreamdata’s total funding to $67 million, aimed at expanding its AI-powered analytics and activation layers.

The Mission Behind Dreamdata

Founded in 2018 by Nick Turner, Steffen Hedebrandt, and Ole Dallerup, Dreamdata is tackling one of marketing’s biggest problems: disconnected data between channels.

Its AI platform unifies fragmented buyer journey data—from ad clicks to closed deals—into a single source of truth that helps B2B marketers understand and accelerate revenue.

With marketing teams now owning over 70% of the customer journey, Dreamdata’s mission is to give them the operational infrastructure sales teams have long relied upon—an intelligent, data-backed system that shows what’s working and what to improve.

Dreamdata Funding Summary

RoundDateAmountLead InvestorOther InvestorsHeadquartersValuationAICurator ScoreCategory
Seed2020$2MPreseed VenturesInReach, CrowberryCopenhagen–7.5/10B2B Attribution
Series A2022$6.2MSignals.vcInReach, Crowberry, SeedcampCopenhagen–8.0/10Go-to-Market Analytics
Series BOct 2025$55MPeakSpan CapitalInReach, Angel Invest, Curiosity, CrowberryCopenhagen & New YorkN/A9.1/10AI Activation Platform

Why This Investment Stands Out?

This funding arrives as AI rapidly reshapes enterprise marketing analytics.

Dreamdata’s core appeal lies in combining attribution (measuring what drives pipeline and revenue) with activation (running automated workflows and audience syncs across platforms like Google and Meta).

Lead investor PeakSpan Capital noted that Dreamdata is “redefining how marketers operate” by merging unified data models with real-time activation.

The capital will accelerate development of predictive insights, automation features, and tighter integrations with major ad platforms—reducing marketers’ dependence on data engineering teams.

Dreamdata’s focus aligns with a broader funding trend: investors are turning to AI-powered B2B data platforms that bridge analytics and execution.

Competitors like MadKudu and 6sense target similar value chains, but Dreamdata’s emphasis on unifying every part of the buyer journey gives it a strong moat.

Social Channels

PlatformLink
Websitehttps://dreamdata.io
LinkedInhttps://www.linkedin.com/company/dreamdata-io
X (Twitter)https://twitter.com/dreamdata_io

Key Deal Facts

Who were the main investors in this round?

PeakSpan Capital led, backed by InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.

What will the new funds support?

Dreamdata will expand its AI analytics and activation layers, enhance predictive modeling, and grow its U.S. team.

How much has Dreamdata raised in total?

The company’s total funding stands at $67 million.

The Road Ahead

Dreamdata’s challenge now is execution—cementing its position as the default AI go-to-market system for B2B SaaS and enterprise clients.

As marketing teams demand concrete ROI proof and autonomy from data bottlenecks, Dreamdata’s vision of a unified, AI-powered marketing OS looks timely and ambitious.

With this $55 million push, the company is well-positioned to lead in the next phase of AI-driven B2B activation.

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