Google and Perplexity Launch Massive Freebie Battle in India, Who Wins?

Shawn
By Shawn
Google AI Pro vs Perplexity Pro – FREE for India

Imagine snagging premium AI tools from Google and Perplexity without paying a dime in India—but only if you fit the right profile. Google's AI Pro unlocks advanced features like smart research aids and massive storage for select users, while Perplexity Pro teams up with Airtel to deliver flexible model choices and unlimited uploads to millions more. 

This limited-time giveaway shakes up AI access, yet the real twist lies in eligibility rules that could leave many out. Discover who qualifies and why it matters for everyday tech users.

Key Takeaways

  • Google AI Pro is free for Indian college students aged 18 and above for one year, an offer that must be redeemed by September 15, 2025. The plan is typically valued at ₹19,500 annually.
  • Perplexity Pro is available free for one year to all Airtel customers, including mobile, broadband, and DTH subscribers. This subscription normally costs around ₹17,000 per year.
  • The primary distinction lies in the target audience: Google's offer is academic-focused, while Perplexity's is a mass-market strategy through its partnership with Airtel.
  • Both services provide access to their most powerful AI models, but offer different sets of features tailored to their intended users.

Google's Bet on India's Student Population

Google's Bet on India's Student Population

Google is offering a free one-year subscription to its AI Pro plan for college and university students in India who are 18 or older. This promotion, which must be claimed by September 15, 2025, gives students access to a suite of powerful tools designed to assist with their academic work.

The Google AI Pro plan includes:

  • Access to Gemini 2.5 Pro, Google's most capable AI model, for help with homework, exam preparation, and writing assistance.
  • 2TB of cloud storage across Google Drive, Gmail, and Google Photos.
  • Advanced tools like Deep Research for in-depth research and higher usage limits in NotebookLM, which can summarize notes and create study guides.
  • Video generation capabilities with Veo 3 and access to Gemini within Google Workspace apps like Docs, Sheets, and Gmail.

To avail the offer, students need to verify their status through SheerID using a valid university email or ID card.

Read More About 👉 Google AI Plans & Pricing

Perplexity's Strategy with Airtel

Perplexity x Airtel
Image source: Airtel

Perplexity has partnered with Bharti Airtel to offer a free 12-month subscription to Perplexity Pro to all of the telecom company's 360 million customers. This includes mobile, Wi-Fi, and DTH users. The offer can be claimed through the Airtel Thanks app.

Key features of Perplexity Pro include:

  • Up to 300 Pro searches per day using advanced AI models.
  • The ability to choose between different AI models, including OpenAI's GPT-4.1, Anthropic's Claude models, and Google's Gemini 2.5.
  • Unlimited file uploads for analysis and summarisation of documents like PDFs and Word files.
  • AI image generation using models like DALL-E.
  • Access to Perplexity Labs to create tools like spreadsheets and dashboards.

This partnership marks Perplexity's first collaboration with an Indian telecom company and has already led to a surge in its app downloads in India, at times surpassing competitors like ChatGPT.

Feature Face-Off: Google AI Pro vs Perplexity Pro

Feature Face-Off Google AI Pro vs Perplexity Pro

While both platforms offer access to premium AI, their features cater to slightly different needs. Google's offering is deeply integrated into its existing ecosystem of apps, making it suitable for students and professionals already using Google Workspace. Perplexity, on the other hand, positions itself as a powerful, research-focused answer engine with model flexibility.

FeatureGoogle AI Pro (Free Student Offer)Perplexity Pro (Free Airtel Offer)
Target AudienceIndian college students (18+)All Airtel customers (Mobile, Broadband, DTH)
Annual Price₹19,500₹17,000
Core AI ModelGemini 2.5 ProChoice of models (GPT-4.1, Claude, Gemini, etc.)
Daily QueriesUnlimited access to Gemini 2.5 Pro300+ Pro Searches
Cloud Storage2TB across Google servicesNot included
File UploadsYes, within tools like NotebookLM and Gemini appUnlimited file uploads for analysis
Unique ToolsVeo 3 (video generation), Deep Research, integration with Google WorkspacePerplexity Labs, model switching, image generation

The Strategic Importance of the Indian Market

The Strategic Importance of the Indian Market

These free offerings highlight the strategic battle for India's large and growing base of internet users. By offering their premium services for free, both Google and Perplexity aim to attract a large user base and encourage adoption of their respective AI ecosystems.

For Google, this move helps to solidify its presence among the next generation of professionals and creators, integrating them early into its suite of AI-powered productivity tools. A Google-Kantar study found that 95% of Indian students using Gemini feel more confident.

For Perplexity, a relatively new player, the partnership with Airtel provides immediate access to a massive and diverse user base, significantly boosting its visibility and adoption in a key international market. The company, founded in 2022, has seen its valuation grow rapidly, reaching over $3 billion by June 2024.

This move directly challenges established players by offering a powerful research and answer engine to millions of Indians at no cost.

Share This Article
Shawn is a tech enthusiast at AI Curator, crafting insightful reports on AI tools and trends. With a knack for decoding complex developments into clear guides, he empowers readers to stay informed and make smarter choices. Weekly, he delivers spot-on reviews, exclusive deals, and expert analysis—all to keep your AI knowledge cutting-edge.
Leave a review